Calvyn LeeGoogle Ads Solution On Reaching Valuable Customers in a Post-Cookie WorldThe digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With…4 min read·Jan 31, 2024----
Calvyn LeeThe Evolution of Pinterest From Humble Origins to $1.5 Billion EmpireThe Birth of Tote & The Inception of Pinterest3 min read·Dec 25, 2023----
Calvyn LeeThe 15 Most Powerful Psychological Sales Tricks to Boost RevenueSelling a product requires understanding both the product and the customer. While knowing your product inside and out is crucial…3 min read·Dec 11, 2023----
Calvyn LeeHow Generative AI Tools Like ChatGPT Are Transforming Digital MarketingThe launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools…4 min read·Dec 11, 2023----
Calvyn LeeThe Evolution of Pinterest From Humble Origins to $1.5 Billion EmpireThe Birth of Tote & The Inception of Pinterest3 min read·Dec 9, 2023----
Calvyn LeeWhatsApp’s Losing Battle to Monetize Messaging UsersWhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube…3 min read·Dec 9, 2023----
Calvyn LeeThe Importance of Paid Earned Shared Owned Media (PESO)Marketing has come a long way from just having one channel for advertising. With the advancement of technology, the internet has opened…3 min read·Apr 7, 2023----
Calvyn LeeEcommerce Demand Generation TacticsThere are hundreds of ecommerce demand generation tactics out there. However, very few of these tactics actually deliver on their promises…4 min read·Aug 26, 2021----
Calvyn LeeWhat is Search Engine Optimization?Not much people understand what is Search engine optimization (SEO) and how it works. SEO is designing your website to rank higher in…5 min read·Jul 20, 2021----
Calvyn LeeWhat Is Social Media Marketing? How SMM Works?Imagine old days, if you looking to release a book and set up a blog, you’ll sure that you’ll be successful!4 min read·Jul 9, 2021----