Email marketing is one of the best ways to connect with customers and reach out to prospects with information that will catch their interest. It allows you to build and increase awareness around your brand and product, conduct lead generation, and begin or continue conversations with people who might be interested in your product. Additionally, email marketing is measurable. While the ultimate success metric for any type of marketing is purchase, B2B email marketing provides multiple lenses through which you can measure improvement and success as you nurture prospects along the way.

Common types of business to business email marketing

Calvyn Lee

I am a Digital Marketing Trainer in Penang, Malaysia,I blog at

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